Exactly About Latina Clothing Line Empowers Women

Rachel Gomez appears by way of a rack of her clothing inside her Viva Los Angeles Bonita warehouse in San Fernando on Nov. 15. Picture credit: Shae Hammond

San Fernando Valley resident Rachel Gomez recognized there clearly was deficiencies in Latina representation into the fashion industry. She pointed out that https://latinsingles.org/ukrainian-brides not merely are there were no brands that targeted Latina females, but the majority importantly, there have been no brands that empowered them.

This is the reason Gomez made a decision to produce her very own brand name when you look at the hopes of shutting this tradition space. She arrived up because of the notion of a streetwear clothes brand name called Viva Los Angeles Bonita, a line where Latinas feel at ease in their skin that is own and.

“The concept of Viva Los Angeles Bonita is a brandname that encourages one to be pleased with yourself, does not matter where you result from or exacltly what the tale is or just exactly what you’ve been through, ” Gomez stated.

The thought of the relative line began in 2012, but Viva La Bonita’s way to success ended up being rocky.

Gomez worked over 50 hours an at a tillys in burbank week. She couldn’t quit her retail task during the time since it economically supported her household, and she had been the actual only real user that has a well-paying work.

During her times off or after work, she’d focus on the Viva Los Angeles Bonita brand name regardless how tired she ended up being. Initially, she had difficulties connecting utilizing the community. Very nearly 3 years in to the brand name, she’d publish each and every day on social media marketing and wouldn’t have solitary purchase. Gomez doubted herself, nevertheless the help of her fiance, Fredo Tovar, her household, and her intent behind the brand name kept her going. She knew it absolutely wasn’t likely to be a simple course, but she persisted, and from time one Tovar has thought in and supported her efforts.

Gomez recalls him telling her: “I understand you truly desire this, I understand you’re an extremely hard worker and I understand you’re going to make it work, and so I have actually your straight back because I’m sure you deserve it. I really believe we are gonna render this happen. In you and”

Her household, specially her grandmother, Margarita Sanchez Duran, did understand the purpose n’t associated with the brand in the beginning. Gomez spent my youth in a normal family that is immigrant shared with her grandmother she wished to quit her work to market T-shirts, but all Sanchez Duran comprehended was Gomez wished to stop her job.

When Gomez had a far better comprehension of her brand’s direction, she surely could explain it her grandmother completely. This resulted in her grandmother to totally comprehend and support her granddaughter; Sanchez Duran also wore a tie-dye that is pink through the brand name in a recent Instagram story Gomez posted on Nov. 17.

Family plays a large component whenever it comes down to her brand name. Gomez spent my youth Spanglish that is speaking English and Spanish words are combined, that has been just exactly how her grandfather Pedro Duran talked, too. She implements quotes that are spanglish the brand, like “Mujeres are secret, ” “Be The Cabrona Que No Se Dejo” and “Allergic to Pendejadas, ” which led females for connecting because of the brand name.

“Because regarding the authenticity among these quotes and exactly how natural, females began to hook up to the brand more, ” Gomez stated.

Viva Los Angeles Bonita presently has a lot more than 200,000 supporters on Instagram, plus the follower count keeps growing once the brand gets to be more well known.

Gomez seems your way was long, and errors have actually led her to find the brand out since it is today. She envisions the brand’s proceeded growth inside the next five years and traveling more with regards to pop-ups in the U.S. She would like to leave a legacy for individuals to pursue their aspirations and help each other in unveiling their secret.

“We were placed right right here to reside our life. Don’t live life like it is permanent because life is short-term and then we are merely right here for a lot of time, ” Gomez stated. “Help people as you go along and encourage you to definitely rely on their magic. ”


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